PhaRegistrum · Originally published on 22/06/2026
Directive (EU) 2024/825, applicable from 27 September 2026, strengthens rules on unfair commercial practices and requires greater transparency in companies’ environmental and social claims.
The issues covered include:
- Generic environmental claims without evidence, such as eco, green or environmentally friendly.
- Sustainability labels without appropriate certification.
- Carbon neutrality claims based solely on emissions offsetting.
- Misleading information about durability or recyclability.
- Practices involving premature product obsolescence.
Companies should review their communication and marketing practices now.
PhaRegistrum helps companies analyse and adapt to the new regulatory requirements. Contact us today.
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