{"id":3071,"date":"2026-04-29T00:00:00","date_gmt":"2026-04-28T23:00:00","guid":{"rendered":"https:\/\/pharegistrum.com\/publicidad-de-productos-sanitarios-atencion-a-las-normas\/"},"modified":"2026-10-30T20:29:26","modified_gmt":"2026-10-30T19:29:26","slug":"publicidad-de-productos-sanitarios-atencion-a-las-normas","status":"publish","type":"post","link":"https:\/\/pharegistrum.com\/es\/publicidad-de-productos-sanitarios-atencion-a-las-normas\/","title":{"rendered":"Publicidad de productos sanitarios: atenci\u00f3n a las normas"},"content":{"rendered":"

\u26a0\ufe0f Publicidad de productos sanitarios: atenci\u00f3n a las normas
\u00bfSab\u00eda que el uso de celebridades en la publicidad de productos sanitarios puede incumplir la legislaci\u00f3n nacional?<\/p>\n

De acuerdo con el Decreto-Ley n.\u00ba 145\/2009 y el C\u00f3digo de la Publicidad, la comunicaci\u00f3n dirigida al p\u00fablico no puede incluir recomendaciones de:
\u2022 profesionales sanitarios
\u2022 cient\u00edficos
\u2022 u otras personas que, por su notoriedad, puedan fomentar el consumo<\/p>\n

\ud83d\udccc Este es un ejemplo claro de la importancia de la revisi\u00f3n previa de los materiales publicitarios.<\/p>\n

\ud83d\udc49 PhaRegistrum ayuda en la validaci\u00f3n de contenidos, garantizando el cumplimiento y evitando riesgos regulatorios.<\/p>\n

#PhaRegistrum
#ProductosSanitarios
#Publicidad
#Compliance
#Infarmed
#Reglamentaci\u00f3n<\/p>\n

Ver publicaci\u00f3n original en LinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfSab\u00eda que el uso de celebridades en la publicidad de productos sanitarios puede incumplir la legislaci\u00f3n nacional? De acuerdo con el Decreto-Ley n.\u00ba 145\/2009 y el C\u00f3digo de la Publicidad, la comunicaci\u00f3n dirigida al\u2026<\/p>\n","protected":false},"author":0,"featured_media":2944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[47],"tags":[],"class_list":["post-3071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin-3"],"_links":{"self":[{"href":"https:\/\/pharegistrum.com\/es\/wp-json\/wp\/v2\/posts\/3071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pharegistrum.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharegistrum.com\/es\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/pharegistrum.com\/es\/wp-json\/wp\/v2\/comments?post=3071"}],"version-history":[{"count":1,"href":"https:\/\/pharegistrum.com\/es\/wp-json\/wp\/v2\/posts\/3071\/revisions"}],"predecessor-version":[{"id":3301,"href":"https:\/\/pharegistrum.com\/es\/wp-json\/wp\/v2\/posts\/3071\/revisions\/3301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharegistrum.com\/es\/wp-json\/wp\/v2\/media\/2944"}],"wp:attachment":[{"href":"https:\/\/pharegistrum.com\/es\/wp-json\/wp\/v2\/media?parent=3071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharegistrum.com\/es\/wp-json\/wp\/v2\/categories?post=3071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharegistrum.com\/es\/wp-json\/wp\/v2\/tags?post=3071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}