{"id":3070,"date":"2026-04-29T00:00:00","date_gmt":"2026-04-28T23:00:00","guid":{"rendered":"https:\/\/pharegistrum.com\/medical-device-advertising-pay-attention-to-the-rules\/"},"modified":"2026-04-29T00:00:00","modified_gmt":"2026-04-28T23:00:00","slug":"medical-device-advertising-pay-attention-to-the-rules","status":"publish","type":"post","link":"https:\/\/pharegistrum.com\/en\/medical-device-advertising-pay-attention-to-the-rules\/","title":{"rendered":"Medical device advertising: pay attention to the rules"},"content":{"rendered":"<p>Did you know that using celebrities in medical device advertising may breach Portuguese legislation?<\/p>\n<p>Under Decree-Law No. 145\/2009 and the Advertising Code, communications directed at the public may not include recommendations from healthcare professionals, scientists or other people whose celebrity may encourage consumption.<\/p>\n<p>This shows why advertising materials should be reviewed before use.<\/p>\n<p>PhaRegistrum supports content validation to ensure compliance and avoid regulatory risks.<\/p>\n<p>#PhaRegistrum<br \/>\n#DispositivosM\u00e9dicos<br \/>\n#Publicidade<br \/>\n#Compliance<br \/>\n#Infarmed<br \/>\n#Regulamenta\u00e7\u00e3o<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7455179109586010112\/\" target=\"_blank\" rel=\"noopener noreferrer\">View original post on LinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that using celebrities in medical device advertising may breach Portuguese legislation? Under Decree-Law No. 145\/2009 and the Advertising Code, communications directed at the public may not include recommendations from healthcare professionals, scientists or other people whose celebrity may encourage consumption. This shows why advertising materials should be reviewed before use. PhaRegistrum supports [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":2944,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"_links":{"self":[{"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/posts\/3070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/comments?post=3070"}],"version-history":[{"count":0,"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/posts\/3070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/media\/2944"}],"wp:attachment":[{"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/media?parent=3070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/categories?post=3070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/tags?post=3070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}