{"id":3056,"date":"2026-06-22T00:00:00","date_gmt":"2026-06-21T23:00:00","guid":{"rendered":"https:\/\/pharegistrum.com\/is-your-company-ready-for-the-new-european-directive-against-greenwashing\/"},"modified":"2026-06-22T00:00:00","modified_gmt":"2026-06-21T23:00:00","slug":"is-your-company-ready-for-the-new-european-directive-against-greenwashing","status":"publish","type":"post","link":"https:\/\/pharegistrum.com\/en\/is-your-company-ready-for-the-new-european-directive-against-greenwashing\/","title":{"rendered":"Is your company ready for the new European directive against greenwashing?"},"content":{"rendered":"<p>Directive (EU) 2024\/825, applicable from 27 September 2026, strengthens rules on unfair commercial practices and requires greater transparency in companies\u2019 environmental and social claims.<\/p>\n<p>The issues covered include:<\/p>\n<ul>\n<li>Generic environmental claims without evidence, such as eco, green or environmentally friendly.<\/li>\n<li>Sustainability labels without appropriate certification.<\/li>\n<li>Carbon neutrality claims based solely on emissions offsetting.<\/li>\n<li>Misleading information about durability or recyclability.<\/li>\n<li>Practices involving premature product obsolescence.<\/li>\n<\/ul>\n<p>Companies should review their communication and marketing practices now.<\/p>\n<p>PhaRegistrum helps companies analyse and adapt to the new regulatory requirements. Contact us today.<\/p>\n<p>#PhaRegistrum<br \/>\n#Greenwashing<br \/>\n#DiretivaNovos<br \/>\n#Sustentabilidade<br \/>\n#Compliance<br \/>\n#RegulatoryAffairs<br \/>\n#Marketing<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7474748082279272448\/\" target=\"_blank\" rel=\"noopener noreferrer\">View original post on LinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Directive (EU) 2024\/825, applicable from 27 September 2026, strengthens rules on unfair commercial practices and requires greater transparency in companies\u2019 environmental and social claims. The issues covered include: Generic environmental claims without evidence, such as eco, green or environmentally friendly. Sustainability labels without appropriate certification. Carbon neutrality claims based solely on emissions offsetting. Misleading information [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":2937,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"_links":{"self":[{"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/posts\/3056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/comments?post=3056"}],"version-history":[{"count":0,"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/posts\/3056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/media\/2937"}],"wp:attachment":[{"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/media?parent=3056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/categories?post=3056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharegistrum.com\/en\/wp-json\/wp\/v2\/tags?post=3056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}